1916-2016 | A HUNDRED YEARS OF ACQUA DI PARMA. The historic brand is celebrating a century of elegance, craftsmanship and pure Italian savoir-vivre.
acqua di parma
1916-2016. Acqua di Parma is a hundred years old. A century of history which, now more than ever, has seen the brand become a world ambassador for Made in Italy thanks to the enduring values which are part of its origins and its DNA.
A hundred years of savoir-faire and understanding of quality of the highest level. A hundred years of strictly Italian craftsmanship during which Acqua di Parma has always employed the most careful manual production techniques. Every one of its products is crafted in individually selected Italian workshops where the secrets of the trade are passed down through the generations. Every single item is created with patience, time and dedication according to the spirit of the oldest master craftsmanship, using only the most valuable materials. Rare essential oils, the purest waxes, woods and precious metals, beautifully tactile and visually appealing leather, quality fabrics.
The greatest care is taken in the smallest details and finishing touches, starting with the craftsmen creating the most refined fragrances to those who mould precious perfumed candles and leather accessories, from those who make elegant accessories intended for the shaving ritual to the artisans who prepare the boxes by hand and attach every label by hand.
It is by following these traditions that, for a hundred years, the brand has been able to bring out ever new classics. Timeless creations which convey an innate elegance and a unique exclusivity. The purity of the design, the care taken in every detail, the most exquisite taste and perfection, a modern and evolved conception of luxury which has no need for ostentation but which is recognisable by its eternally understated refinement.
The Colonia legend is closely tied to the world of Italian tailors, the home of impeccable elegance, where class is expressed in prestige fabrics, perfect cuts, the sophisticated balance of muted colours and attention to detail. Down to the final and indispensable touch of class: a spray of Colonia before handing over the made to measure suit. A sensory hallmark of a style of dressing that is also a lifestyle. Colonia is the original fragrance that embodies classic elegance and long tradition.
It all started with this fragrance, created in 1916 in a small perfumer’s laboratory in the heart of Parma. Master perfumers devised an unusually fresh and light composition compared to the perfumes of the day: Acqua di Parma Colonia, the first true Italian eau de cologne.
Its refined alchemy, which was immediately successful and became an evergreen classic, still offers sensations of incomparable freshness and radiance. Pure joie de vivre released by the sunny essences of the finest Sicilian citrus fruits and a harmonious blend of lavender, rosemary, verbena and damask rose. This is followed by warm woody notes like vetiver, sandal and patchouli. Inimitable accords capable of seduction, oblivious to time and fashion.
The Colonia formula has remained unchanged for nearly a hundred years. The elegant Art Deco bottle, with its distinct bakelite stopper has been an undisputed style icon since 1930. The exquisite craftsmanship is reflected in every detail of the packaging, made entirely by hand and characterised by the arms of the duchy of Parma and the yellow that has graced the city’s elegant buildings for decades. A timeless classic.